Bart De Waele » Artueel blog » March 16, 2011

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• 

  It’s not the client. It’s the audience

  Posted: March 16th, 2011, 10:32am CET by Erlend

  Tags:    [edit]

  It’s easy to get fooled into thinking that you’re serving the client. It may seem so because they sign the checks, but really great clients have the same needs as the audience. It’s good business to give people what they want in a way that they want it.

  Frank Chimero.